Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
With subscription costs climbing and additional payments required,
more users are looking at ad-supported free services.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
FAST services are becoming more popular.
Both users and providers benefit from the ad model.
Growth reasons of FAST services
FAST is a more info rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
In conclusion
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the right platform is part of the experience.
Content consumption will keep evolving.